There are many different key points of why a music video is made. Firstly, a music video could of been made for promotional purposes, this means that it would promote business for the artist, whoever made the music video and the song so that it can get known, it also helps the artist get noticed by producers. Secondly, another main point could be an extension of income, this means that when the music video is made that it then leads to an income for the artist, if they get so many views on their music video the artist/band then get more suscribers which they end up making money from it, the music channel that the music video is playing on, direct DVDs of the music video if people like it that much, CD sales just so the audience can listen to the songs they like, the website that it is on such as Youtube and also the song or music video can be downloaded. There are a few synergies that help promote either films or TV programmes by playing a song from a Band or Artist in their soundtrack. By doing this, it promotes the film that is being played in the background and also the Artist too, it is a really good way of getting each of them noticed. An example of this could be 'The Hills' which plays Natasha Beddingfield 'Unwritten' in the background of the intro. This made people think of the TV programme when the song came on itself and if the tv programme were to be on it would make people think of the song and it would stick in their head.
The last main point would be producers' strategies.
producers’ strategies (major label, independent, artist self-produced)
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